Feel the new lightness on your skin and enjoy the new season with all your senses. It’s easy to do with super comfy organic cotton and sustainable linen styles. They are 100% organic, use a small amount of water and are cooling in summer. We are smitten. You too?


A breath of fresh air

Radiant white and nautical blue tones create a carefree vibe. Looks for relaxing, recharging and feeling good, so that you can do more of what really makes you happy.

Anna Schürrle

The joy of positive living means to do more of the things that you love. As an entrepreneur, author and busy mum, Anna goes for a casual style with flexibility and comfort.

Andres Velencoso

The joy of positive living means to be self-confident. Andres’ passions are creativity and a balanced lifestyle. His clothes need to be as flexible as as his lifestyle.

Inspired by the past, restyled for the future

#ReimagineLife reflects 30 years of fashion history characterised by sustainability. Inspired by archives from the 1990s, we welcome the present with our characteristic positive feeling for life, modern fits with innovative, sustainable fabrics and a special focus on comfort in the future. Discover styles you can feel good in, and look good in.

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Our iconic denim shirt redesigned as a stylish statement shacket.


Our iconic striped T-shirt redesigned in a modern fit and made of sustainably produced, super soft organic cotton. 

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Our iconic jumper redesigned made of breathable, lightweight linen for a soft feel against the skin.