Fashion can be very powerful. It conveys attitude & courage and expresses your style and your attitude towards life.

Learn about the story of the face of our campaign, Dennis Okwera. His love of color, his courage and his zest for life are tightly interconnected - and find your favorite pieces to fit into your story.

Exciting essentials with new details


Dennis Okwera

"If I had superpowers, I’d go back and tell my younger self that everything is possible.

You can do it! Things will change.”

I am Dennis Okwera.
I’m a model, I build things, I act. I’m also a bio-scientist and fled from rebels countless times in my home country. It was often my grandmother who gave me a piggyback and took me to safety.

I was born in northern Uganda.
My father, my brother and I fled to the UK when I was 11. When we arrived there, it was bitterly cold and we were practically homeless, but I was grateful to be allowed to live.

I still remember my life in Uganda really well. It was really hard to leave family and friends there without being able to make sure that they were safe. I sent them clothes, masks and sanitary products for the girls and I founded my own charitable organization - the Lumule Foundation - which is the name of my community back home.

Can you imagine, I used to go to the store at night buying all the sanitary products I could get my hands on and send them back home to my loved ones. “They were the best things you ever sent”, said my aunt. They allowed the girls to go to school, enjoy an education and not run the risk of being married off too early.

I dream about opening an eco retreat, with a solid community and a school for the children. They need a safe place in which they can talk openly. 
Mental health is super important and it costs absolutely nothing to be nice and friendly. 

I realized that I really could make a difference with my work.  Fashion has such great power. I am passionate about communicating where I come from and I’m proud of what I can achieve, which is what I have always dreamed of.  

People can change and we can improve  so much for this planet. This wonderful earth that we have taken for granted for so long. 
I believe in perseverance. 
No matter how many times I fall, I get up and carry on. 

Let's tell the story anew."