Denim is a tried-and-tested material that simply never gets old. It really lets you showcase your individuality, and that’s why we love it. Our denim is as flexible as your lifestyle, accentuates your best features and provides support right where you need it. Of course, a fair production cycle is also part of the package. We see this as a given, so it is not something we have talked a lot about in the past. Our jeans are sustainable jeans: responsibly produced, treated with care and made to last forever.

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THE URBAN UNIFORM

Designed to last

We want you to be able to wear our clothing over the course of years or even decades. That’s why we put huge importance on high-quality products right down to the smallest detail, and have done since we started making jeans back in 1986.


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INTO THE BLUES

Our responsibility

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Producing denim usually required a lot of water. We want to change this.

We have been producing jeans since 1986. We are even pioneers when it comes to promoting sustainability. We believe in a responsible production cycle and in protecting our planet as best we can.