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THE UNIFORM FOR
A CREATIVE CLASS

Inspired by the words and experiences of real New York City artists, authors, DJs, dancers, and creatives who embody effortless cool.

THE UNIFORM FOR A CREATIVE CLASS

Inspired by the words and experiences of real New York City artists, authors, DJs, dancers, and creatives who embody effortless cool.

RULES DON'T
APPLY

RULES
DON'T APPLY

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Walt Cassidy | Author, Artist + Curator

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Gabrielle McNair | Entrepreneur

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Kim Anh | DJ, Producer + Composer

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Erika Belle | Curator, Designer + Dancer

“New York City is agreat place to be alone in a crowd - a paradox essential to creativity, identity, and community.”

Walt Cassidy

“As a Black woman, I’ve had to ignore the institutionalized societal norm of not being the first choice, or a choice at all, for jobs I’ve wanted. I’ve had to ignore the words ‘this is not for you’ when I knew I was more than qualified.”

Erika Belle

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Walt Cassidy | Author, Artist + Curator

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Gabrielle McNair | Entrepreneur

“New York City is agreat place to be alone in a crowd - a paradox essential to creativity, identity, and community.”

Walt Cassidy

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Kim Anh | DJ, Producer + Composer

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Erika Belle | Curator, Designer + Dancer

“As a Black woman, I’ve had to ignore the institutionalized societal norm of not being the first choice, or a choice at all, for jobs I’ve wanted. I’ve had to ignore the words ‘this is not for you’ when I knew I was more than qualified.”

Erika Belle

SOURCES
OF
INSPIRATION

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Roya Shanks | Actress

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Douglas Weiss | Entrepreneur

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Khary Simon | Creative Director

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Emeka Obi | Creative Strategist

“Rules can sometimes create boundaries that need to be broken. Being queer and a woman of color, I’ve had to navigate a system that often didn’t support my dreams. This has lit a fire under me to be more in pursuit of what seems impossible.”

Kim Anh

“I have learned that rules don‘t break, they bend. The better understanding I had of the rules, societal and institutional, the more I knew which were worth bending and how they could bend in my favor.”

Emeka Obi

SOURCES
OF
INSPIRATION

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Roya Shanks | Actress

06_teaser_2_2-3_lp_denim_DM_IMG

Douglas Weiss | Entrepreneur

“Rules can sometimes create boundaries that need to be broken. Being queer and a woman of color, I’ve had to navigate a system that often didn’t support my dreams. This has lit a fire under me to be more in pursuit of what seems impossible.”

Kim Anh

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Khary Simon | Creative Director

03_teaser_1_2-3_lp_denim_DM_IMG

Emeka Obi | Creative Strategist

“I have learned that rules don‘t break, they bend. The better understanding I had of the rules, societal and institutional, the more I knew which were worth bending and how they could bend in my favor.”

Emeka Obi

REAL PEOPLE
REAL DENIM

REAL PEOPLE
REAL DENIM

Discover the collection

Discover the
collection