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A NIGHT AT
THE MUSEUM

Explore the spring 2024 collection, inspired by the art of rule breaking.
Told through a storyline of four visitor personas—The Collector, The Vandal,
The Thief, and The School Group—our new campaign pays tribute
to the iconic while having serious fun in the process.

Explore the spring 2024 collection, inspired by the art of rule breaking. Told through a storyline of four visitor personas—The Collector, The Vandal, The Thief, and The School Group—our new campaign pays tribute to the iconic while having serious fun in the process.

01_CW04_8-3_LP_WM_D

A NIGHT AT
THE MUSEUM

Explore the spring 2024 collection, inspired by the art of rule breaking.
Told through a storyline of four visitor personas—The Collector, The Vandal,
The Thief, and The School Group—our new campaign pays tribute
to the iconic while having serious fun in the process.

Explore the spring 2024 collection, inspired by the art of rule breaking. Told through a storyline of four visitor personas—The Collector, The Vandal, The Thief, and The School Group—our new campaign pays tribute to the iconic while having serious fun in the process.

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A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.  

THE COLLECTOR

A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.  

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A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath). 

THE THIEF

A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath). 

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A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.  

THE COLLECTOR

A tastemaker who bought Basquiat before most knew how to spell it, and who is constantly on the lookout for newness—the Collector is highly connected and willing to take risks when it comes to clothes. Find them in an aspirational mix of bold prints and pops of color.  

03-02_CW04_2-3_LP_WM_D_EN

A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath). 

THE THIEF

A classicist who loves the finer things in life—and loves to keep them at home even more—the Thief is a playful personality who wants clothes to be easy, effortless, and modern (with just enough room to fit a Manet underneath). 

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The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices. 

THE VANDAL

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices. 

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Backpacks: on. Sketchbooks: ready. Bringing innocent fun and an endearing naiveté to the experience of seeing art—the School Group comes to the museum for the most popular exhibit, determined to capture cool content for their followers and is dressed accordingly in the most current, trending styles. 

THE SCHOOL GROUP

Backpacks: on. Sketchbooks: ready. Bringing innocent fun and an endearing naiveté to the experience of seeing art—the School Group comes to the museum for the most popular exhibit, determined to capture cool content for their followers and is dressed accordingly in the most current, trending styles. 

04-01_CW04_2-3_LP_WM_D_EN

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices. 

THE VANDAL

The art school student with an extra mischievous side, determined to make masterpieces into modern day commentary—the Vandal wants to be recognized for their hidden genius. Find them taking nothing seriously, firmly rooted in the idea that “rules don’t apply,” including when it comes to style choices. 

05-02_CW04_2-3_LP_WM_D_EN

Backpacks: on. Sketchbooks: ready. Bringing innocent fun and an endearing naiveté to the experience of seeing art—the School Group comes to the museum for the most popular exhibit, determined to capture cool content for their followers and is dressed accordingly in the most current, trending styles. 

THE SCHOOL GROUP

Backpacks: on. Sketchbooks: ready. Bringing innocent fun and an endearing naiveté to the experience of seeing art—the School Group comes to the museum for the most popular exhibit, determined to capture cool content for their followers and is dressed accordingly in the most current, trending styles. 

Shop each of our iconic Esprit looks and mix & match to make them your own.

Shop each of our iconic Esprit looks and mix & match to make them your own.